These videos were part of a suite of educational video content that Hank Mango created for the St.George mobile banking app.
St.George’s problem was their mobile banking app kept on getting updated and it wasn’t easy for them to update their videos each time there was a new update. This was also coupled with the need to have different features of the mobile banking app present for some videos but not others.
Hank Mango, in conjunction with St.George developed a modular video system that basically made creating videos a little bit like playing with lego.
We first developed a style that fit in with St.George’s brand guidelines. We then identified all the modules that would need to be created in the initial production and commenced production.
The finished modules could be placed in any order or included before or after other videos to create whatever narrative St.George wished to tell or customer they wanted to engage.
We even went further and ensured that the design and branding system we used was flexible enough that we could roll out these same video systems for BankSA and BoM
For an initial investment and some forethought, we delivered a flexible video solution.