Who Gives a Crap

The ‘Who Gives a Crap’ Song

Wiping up the competition.

Youtube and Who Gives a Crap had a great competition for Ad Agencies. Who could get people to watch their video the longest. BWM Dentsu had written a great little (albeit pun-laden) song to help keep viewers hooked. Now they just needed an animation company to bring it to life.
Enter Hank Mango. Armed with nothing more than a box of toilet paper and some stick on googly eyes we created this great little homage to the great work that Who Gives a Crap does.
The video was a huge success and whilst it didn’t win the competition it had great engagement and longer than average viewing time.
Seems like people did give a crap.
Client: Who Gives a Crap
Agency: BWM Dentsu
Director:  Hank Mango
Animation:  Dave Cochrane
Audio: Rumble Studios
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