“Talking to more than 40,000 students and 3000 staff, it pays to keep things simple – even if the people you’re talking to are academics!”
Macquarie University needed an animated explainer to help tell their staff about their new Intranet and Mobile app. We chose a classic explainer narrative presented in a fun and engaging way. Outlining the problems that Macquarie staff and students faced and then highlighting how these new services would address those problems.
And to make sure this video stayed relevant after launch, we built in modular features. Meaning it was easy to produce pre-launch, post launch and long-term versions of the video that will continue to service the needs of staff and students well into the future. Watch the case study video to learn more.