Hug Insurance

Have a Hug

Don’t let insurance drive you nuts! Have a hug.
Launching a new product is hard especially in the crowded insurance market. Luckily Hug insurance is a unique product and was happy to do something a little out of the box when it came to a launch TVC and Explainer.

A combination of stop motion and 2D cell animation these spots captured Hug’s tone of voice and had cut through in the often generic insurance advertising field.

Client: Hug Insurance
Agency: 3C Creative
Director:  Hank Mango
Animation:  Dave Cochrane, Mat McCosker, Julian Burgess
Illustrator: Hugh Ford
Audio: Rumble

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