What does the pinnacle of design mean to you.
The AGDA Awards celebrate the pinnacle of design. They engaged a number of motion design & animation studios to provide a creative response to answer the question “What does the pinnacle of design mean to you?”
This animation delves into the creative process from thought to feeling to completion. We also wanted to explore the use of hand drawn animation techniques in this project to give a more authentic feel that was connected to the viewer.
This animation was part of a collection of amazing creative responses. You can view the other motion graphics studios work here.