Wiping up the competition.
Youtube and Who Gives a Crap had a great competition for Ad Agencies. Who could get people to watch their video the longest. BWM Dentsu had written a great little (albeit pun-laden) song to help keep viewers hooked. Now they just needed an animation company to bring it to life.
Enter Hank Mango. Armed with nothing more than a box of toilet paper and some stick on googly eyes we created this great little homage to the great work that Who Gives a Crap does.
The video was a huge success and whilst it didn’t win the competition it had great engagement and longer than average viewing time.
Seems like people did give a crap.